Roger Alsing’s idea is to start with a random pile of polygons. Random mutations are applied to the polygons. The result is compared to the Mona Lisa source image, and mutations resulting in improvements are kept. Over many generations, the evolved image begins to resemble the Mona Lisa.
This site evolves music by generating loops randomly from sounds and effects. Listeners to the site’s audio streams rank the results, and the genetic algorithm creates “baby loops” for the listeners to rank.
This site shows you variations of a web site’s cascading style sheets. You pick the best results, and their genetic algorithm breeds them to create new styles for the web site.
This is evidence of the complete and utter insanity that went into the design of the new Pepsi logo by the Arnell Group, the advertising agency retained to re-brand Pepsi:
What a Michelangelean Da Vincian effort. And it only cost $1 million. Totally worth it if you want your brand to become the center of some bizarre fictional universe. A universe that is also inhabited by the Hoff:
Download the entire “Pepsi Gravitational Field” document here. And read some of the backstory here and here. (I am still wondering if this is some kind of elaborate hoax to make the Pepsi ad agency look like some bizarre combination of Scientology and Time Cube metaphysics.)
May your emotive forces shape the gestalt of your brand identity!