Pepsanity

This is the new Pepsi logo:

This is evidence of the complete and utter insanity that went into the design of the new Pepsi logo by the Arnell Group, the advertising agency retained to re-brand Pepsi:

What a Michelangelean Da Vincian effort. And it only cost $1 million. Totally worth it if you want your brand to become the center of some bizarre fictional universe. A universe that is also inhabited by the Hoff:

Download the entire “Pepsi Gravitational Field” document here. And read some of the backstory here and here. (I am still wondering if this is some kind of elaborate hoax to make the Pepsi ad agency look like some bizarre combination of Scientology and Time Cube metaphysics.)

May your emotive forces shape the gestalt of your brand identity!