{"id":545,"date":"2009-02-11T16:46:32","date_gmt":"2009-02-11T21:46:32","guid":{"rendered":"http:\/\/oranchak.com\/?p=545"},"modified":"2009-02-11T16:46:32","modified_gmt":"2009-02-11T21:46:32","slug":"pepsanity","status":"publish","type":"post","link":"http:\/\/www.oranchak.com\/?p=545","title":{"rendered":"Pepsanity"},"content":{"rendered":"<style>\n   img {\n  margin: 1em 1em 1em 1em;\n  border: thin solid #ccc;\n}\n<\/style>\n<p><center><\/p>\n<p>This is the new Pepsi logo:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-00.jpg\"><\/p>\n<p>This is evidence of the complete and utter insanity that went into the design of the new Pepsi logo by the Arnell Group, the advertising agency retained to re-brand Pepsi:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-01.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-03.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-04.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-02.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-05.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-06.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-08.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-09.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-10.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-11.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-12.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-13.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-14.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-15.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-16.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-17.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-18.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-19.jpg\"><br \/>\n<img decoding=\"async\" src=\"http:\/\/oranchak.com\/pepsi-20.jpg\"><\/p>\n<p>What a <strike>Michelangelean<\/strike> Da Vincian effort.  And it only cost <a href=\"http:\/\/www.nypost.com\/seven\/02112009\/business\/pepsis_redrawn_logo_goes_deep__fizzes_ou_154453.htm\">$1 million<\/a>.  Totally worth it if you want your brand to become the center of some bizarre fictional universe.  A universe that is also inhabited by the Hoff:<\/p>\n<p><a href=\"http:\/\/oranchak.com\/?p=184\"><img decoding=\"async\" src=\"http:\/\/oranchak.com\/hoff-pepsi.jpg\"><\/a><\/p>\n<p>Download the entire &#8220;Pepsi Gravitational Field&#8221; document <a href=\"http:\/\/oranchak.com\/pepsi_gravitational_field.pdf\">here<\/a>.  And read some of the backstory <a href=\"http:\/\/www.reddit.com\/r\/funny\/comments\/7w0i2\/pepsi_logo_a_response\/c07k9l7\">here<\/a> and <a href=\"http:\/\/www.nypost.com\/seven\/02112009\/business\/pepsis_redrawn_logo_goes_deep__fizzes_ou_154453.htm\">here<\/a>.  (I am still wondering if this is some kind of elaborate hoax to make the Pepsi ad agency look like some bizarre combination of Scientology and <a href=\"http:\/\/timecube.com\/\">Time Cube<\/a> metaphysics.)<\/p>\n<p><i>May your emotive forces shape the gestalt of your brand identity!<\/i><\/p>\n<p><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the new Pepsi logo: This is evidence of the complete and utter insanity that went into the design of the new Pepsi logo by the Arnell Group, the advertising agency retained to re-brand Pepsi: What a Michelangelean Da &hellip; <a href=\"http:\/\/www.oranchak.com\/?p=545\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-bizarre"],"_links":{"self":[{"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=545"}],"version-history":[{"count":2,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/posts\/545\/revisions"}],"predecessor-version":[{"id":547,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=\/wp\/v2\/posts\/545\/revisions\/547"}],"wp:attachment":[{"href":"http:\/\/www.oranchak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.oranchak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}